Istredd Cheng

Graphic Designer, Brand Strategist, Social Media Manager

Private Banking Masquerade Ball Hosted by RBC
A concept design for RBC's 2023 Gala.
Pray Away Films
As their Social Media Manager, I created carousels posts that sparked intersectional dialogue on conversion therapy and survivor stories across all their social media platforms.
We, The Many Podcast Cover
After finishing the branding project with Black & Asian Alliance Network, members came together to form a Podcast team and had asked me to create their Logo and Album cover that aligned with BAAN's brand look.
Multitude Films
As their social media manager and strategist, I help established a brand look and feel as well as their voice and tone for this women and LGBTQ led award-winning documentary production film company.
Black & Asian Alliance Network
As a founding member, I had the privilege and honor to guide the co-creation of our Vision and Mission and also create our logo and brand.
2020 Virtual Social Distance Voting Sticker
For 2020 General Elections, as we were still in Pandemic Shutdown, I made these virtual stickers and made it into a Face filter using Spark AR Studio for friends that voted by mail. And for friends who took the risk and voted in person.
Cultivating Apple Retail Training Materials
6 years of curating and customizing training content to foster community, growth, and development, within brand standard guidelines at Apple Retail
AirBnB Superhosting
A passion project, here, I created a Bohemian home for international and national LGBTQQIA+ couples to meet for the first time, that would culminate in life long connections. I became a SuperHost in 3 short months and maintained a high rating.
Creative Study Zone Branding
 I was the head brand & design strategist where I chaired meetings, organized the layout of the space, rebranded Creative Study Zone's brand, logo, and website, created all flyers and pamphlets for the program, and also directed the internship program.
Taiwan Mission Foundation Branding
Logo & Branding Consulting and Conceptualization
Development & Fundraising Dinners
While working as a staff with SUNY Buffalo and a campus minister with EPIC Movement (Cru), I developed sponsors.
EPIC Cuts
A business card I designed for a haircutting service.
EPIC Movement
EPIC Moment, a contextual Asian American Movement for Cru. Here are some pamphlets and fliers I designed for outreach.
New Hope & Coffee House T-Shirt Designs
Designs I created for an annual local community performance event, revolving around a theme.
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